Adidas Welcomes Messi

Making a Statement: Adidas’ Grand Welcome for Messi

Messi’s arrival at Inter Miami CF was the biggest sports news of 2023. To celebrate, his major sponsor, Adidas, wanted to create a memorable welcome gift by showcasing how Messi influences the daily lives of Miami locals, many of whom are immigrants from Latin American countries where soccer is a beloved national sport. Darkhorse was honored to be part of this promotional video, contributing by wrapping containers, vehicles, and helicopters, and providing signage. You can watch the commercial featuring our work here: https://www.youtube.com/watch?v=xRJHr5wIaRk.

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