HELPING ADIDAS WELCOME MESSI TO THE 305
A Global Icon Meets Miami’s Heartbeat
Lionel Messi’s arrival at Inter Miami CF wasn’t just a headline — it was a cultural moment for the city and the sport. To celebrate, Adidas wanted more than a campaign — they wanted to make a bold, visual statement that honored both Messi’s impact and Miami’s deep-rooted soccer culture.
From Concept to Reality: A Visual Tribute to Messi
The goal was clear: create materials for an immersive promotional video that showcases Messi’s influence in the daily lives of Miami’s people — many of whom come from Latin American countries where soccer is a way of life.
To help bring the Adidas concept to life, Darkhorse contributed striking visuals across multiple surfaces and scenes:
- Wrapped containers that served as oversized canvases for Messi’s imagery
- Branded vehicles, including buses and trucks, moving through Miami’s streets
- Customized helicopters that added drama and depth to aerial shots
- Pop-up signage to enhance the storytelling across key shoot locations
Each piece was designed to reflect the passion, energy, and elegance of both the player and the brand.
On-the-Ground Execution with Local Support
With tight timelines and high visibility, efficiency and precision were key. We collaborated with trusted local vendorsto accelerate production and coordinate fast installations across various material types — from metal to vinyl and beyond.
And while the buzz around Messi was growing, we managed everything discreetly and professionally to support the rollout timeline.
The End Result?
A powerful visual campaign that perfectly captured the excitement of Messi’s Miami debut. The commercial, featuring Darkhorse’s visual contributions, became a viral hit and a proud moment for our team.
Watch the promotional video here:
Adidas Welcomes Messi to Miami
