Bringing Dior Cafe’s Charm to Life in Miami
In 2019, the globally celebrated Dior Café arrived at the Dior Boutique in Miami’s Design District — following captivating pop-ups in Seoul and St. Tropez. Known for its photogenic flair and elevated ambiance, the Miami iteration needed a local partner capable of translating Dior’s iconic elegance into a visually immersive rooftop experience.
That’s where Darkhorse stepped in.
Hand-selected to bring the vision to life, our team was entrusted with transforming the boutique’s third-floor rooftop into a luxury destination that captures Dior’s timeless spirit. Working in close collaboration with the Dior creative team, we designed and installed a series of bespoke visual elements, including:
- Vibrant floor graphics that anchored the space with bold, brand-consistent visuals
- Custom wall murals infused with artistic vibrancy and Parisian sophistication
- Intricate statue wraps designed to complement the café’s high-fashion aesthetic
Every detail was meticulously crafted to embody the essence of Dior while enhancing the overall guest experience.
The final result? A breathtaking rooftop café that seamlessly blends fashion, art, and experience — creating a setting not only fit for a luxury brand, but one destined to be shared across social media worldwide. Dior Café quickly became a standout destination in the Miami Design District, drawing locals, influencers, and global visitors alike.
