WRAPS FOR CHAMPIONS ON THE MOVE
In the high-octane world of motorsports, every detail counts — from engine performance to brand presentation. That’s why when R3 Motorsports, a dominant force in the Ferrari Challenge circuit, needed to elevate the look of their transport fleet, they turned to Darkhorse Miami for a bold visual solution.
The Mission: Bring Speed and Style to the Open Road
Known for their championship pedigree and sleek lineup of exotic race cars, R3’s vehicles don’t just compete — they captivate. But what about the trucks and containers that carry them from track to track across the country?
That’s where we stepped in.
Our team was tasked with designing and wrapping a fleet of transport trucks and containers that would match the energy and prestige of R3 Motorsports — while protecting and promoting the brand wherever it goes.
Our Approach: Precision Design for Precision Machines
To reflect the spirit of the team, we developed a series of wrap concepts that blended:
- Aerodynamic graphics and racing-inspired motifs
- High-gloss finishes and precision-aligned color blocking
- Sponsorship integration that maximized brand visibility
- Durable materials built to withstand long hauls and changing weather conditions
Each wrap was applied with the same level of care and technical excellence R3 applies to their vehicles on the track. Now, whether at a racetrack or on the highway, R3’s transport fleet delivers more than just cars — it delivers presence. These wraps act as rolling billboards, building anticipation and excitement long before the race even begins.
