Le Club Lacoste Pop-up at the 2024 Miami Open
When it comes to classic tennis heritage blended with modern flair, Lacoste sets the global standard. So when the iconic brand brought Le Club Lacoste to the 2024 Miami Open, the environment needed to match the elegance and prestige that fans have come to expect. To make that vision a reality, Darkhorse Miami was brought in to design, wrap, and fabricate a pop-up space that was as polished as it was playful.
A Premium Pop-Up Experience, From Lounge to Retail
Located on-site at the Miami Open, Le Club Lacoste became a standout destination—not just for fashion lovers, but for anyone seeking a luxurious escape from the courtside action. Our team helped bring this branded experience to life with a range of custom graphics and fabrication elements:
Branded Lounge Interior
- A sleek, modern ceiling wrap in Lacoste’s signature green
- Wall graphics and signage featuring the Le Club Lacoste logo
- Custom bar accents and subtle product displays
- Branded pillows and accents to complete the hospitality suite
Mobile Retail Trailer
- Full wrap of the exterior with clean, bold Lacoste branding
- Product shelving and point-of-sale counters wrapped with themed graphics, including vibrant tennis ball motifs
- Clean integration of logos and patterns to highlight apparel and accessories
Outdoor Seating & Visual Continuity
- Consistent branding throughout outdoor areas, including green-and-white-striped seatbacks and furnishings to maintain brand cohesion and visual flow
From merch displays to photo-worthy seating areas, every element was crafted to reflect Lacoste’s timeless design language while delivering a high-end customer experience.
Design That Speaks Tennis—And Miami
What made this project truly unique was its balance of global brand standards with local event energy. The Miami Open is known for its tropical flair, international crowd, and luxury-driven fan experiences. The Le Club Lacoste space managed to encapsulate all of that—with sophistication and soul.
